*The art of building your business empire by infusing your copy with the essence of you. (Because people do business with people and that starts from the moment they first interact with you and your brand.)

If you're tired of pushing back your new website or product launch because your copy is never quite "done" enough, this might be the most important page you read today.


Did you just roll your eyes and sigh? Yeah, I know. Me too. All that "most important thing" baloney, it's just plain old. Made you look though eh! 😉


"What's that?" I hear you cry. "Emojis on a sales page? Surely that's not the done thing?"

"Hiya, I'm El Edwards, word chef, jester, disruptor of the status quo. If you need words but are tired of the boring cookie cutter "same old, same old" copy, I'm your gal. I'm on a mission to rid the world of beige content. You're wonderful and brilliant and you need the words to reflect that."


Maybe you've tried to find the right words yourself (trust me, you wouldn't be the first) but only succeeded in writing yourself in circles. (Why is it so much easier to find the right words for everybody else?!?)


Or maybe you know you're just too damn busy making brilliance to waste the hours and hours it would take you to do it all yourself. (Because sure, you could do everything, but why would you want to? That's got to be the new definition of insanity!)

If you're ready to get the super sharp copy your business deserves, and get it done in just one week, you've come to the right place.

Introducing ... Youopoly

Here's how we can play ...

Reserve your week on my calendar. I'll also send you my playbook. This interactive document will help guide us as we play.

On the morning of our call, we'll spend two glorious hours digging into the essence of you. Together we'll build a strategy for your website copy and infuse it with delightful youisms.

Two days later you'll get your first glimpse at your about and home page copy. From there we'll play together to build out all the extra little pieces and by Friday, your sparkling new copy will be done!

One goal: To attract the most "perfect for you" people, so you can build a business that energises and empowers you.

Your personal brand serves as your best protection against business factors you can’t control.

- Dan Schawbel

"I love what you did here! It's fantastic! I was just reflecting on how much content was created in a week - just like you promised! It really captures who I am and what I'm all about. Thank you so much!"

Donna Kozik


Frequently Asked Questions

How much does Youopoly cost?

Exactly what copy is included?

What about a sales page?

Okay, so what's not included?

What if I have a question not included here?

Start on Monday, finished by Friday. How’s that for glorious & efficient?!